Distance Learning Courses
Online Marketing and Advertising is a career to which many aspire. On the management or client
handling side it requires an analytical and focused mind, on the creative side an original but
disciplined mind and in media planning, precision and negotiating skills.
These Diploma in Online Marketing and Advertising by distance learning courses give participants practical
solutions in all the essential areas of Online Marketing and Advertising.
These online courses independently accredited by the Association of Advertisers
in Ireland and is internationally recognised.
Course Outline
Online Marketing & Advertising have emerged as Powerful Tools in the Management of the Web, E-mail, Interactive TV and Wireless Media areas. Search Engine Advertising and Optimisation are the Mechanisms employed to Promote, Publicise and Profile.
Almost €800 million is being spent on advertising in Ireland each year across a myriad of media types.
The Postgraduate Diploma in Online Marketing and Advertising gives participants a practical skills in all the essentials of Marketing and Advertising and allied areas particulate focus on Online Marketing and Advertising areas...
Course Outline
This course covers Advertising, introduces the participant to the power of PR and integrates both subjects through Marketing insights. In addition, candidates are given the opportunity to;
A practical case study based approach is applied to all areas of training. It is independently accredited by the Institute of Commercial Management.
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Google AdWords, Pay Per Click Technologies and Google Analytics have emerged as Powerful Instruments in the battle to achieve Top Results in optimisation of the Web.
Search Engine Optimisation using Goole tools and analytics are the Mechanisms employed to Promote, Publicise and Profile Websites of all kinds from personal endeavours to Big Business and Corporate sites.
The landscape of Marketing, Advertising and Public Relations has changed dramatically in the face of this exciting Development medium and now the Top Ranked Sites get the business in the global as well as local online marketplace.
This Practical Course will enable participants to develop the skills to Manage their Marketing Challenges Online using Google Adwords, Adsense, Google Analytics and Pay Per Click. The Association of Advertisers in Ireland accredits the course.
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Search Engines have revolutionised the way people look for information. It’s not all that long ago that someone looking for information about a particular topic would have to go to the local library and carry out a manual search of the books available to find what they were looking for. Now that search can be done is seconds from your own home using Google, Bing or any one of the many search engines that are now available to consumers.
The technology of search engines is constantly evolving and improving to give more relevant results in a shorter time. It is important for anyone working in the area of web development or marketing and advertising that they are fully aware of this technology and how to harness it to boost their own website rankings.
This course is aimed at anyone who wants to fully understand the concept of Search Engine Optimization and how to apply it in your own business environment. The course starts with the basics of how search engines work and gather information. An understanding of this basic technology is vital to developing search engine friendly websites. The course then goes into detail on the use of Keywords and Linking to boost your websites rankings among the search engines.
Throughout the course the students will be introduced to the many tools that are available online to help optimize your search engine results. A module on web metrics and analysing your search results is included and also a module that covers the use of sponsored advertising or Pay Per Click advertising with particular emphasis on Google AdWords and Google AdSense.
At the end of this course the students will have a full understanding of how to develop and implement a search engine optimization strategy for their organisation.
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The area of Social Media and Social Networking has become hugely popular over the past number of years. Websites like Facebook and Twitter have become part of the online culture. Indeed these sites have become so popular in recent years that their terminology has already seeped into the vocabulary. The terms “To Tweet” and "Facebook Page" are now commonly used and understood.
Most of these social networking sites started out as a purely social forum where people could post details of their hobbies and interests and link up with their friends around the world. In the past few years however there has been an increased interest in the use of these sites to help market and advertise brands and products.
This course takes a very practical approach to the topic of Social Media Marketing. The first part of the course introduces the students to the concept of how Social Media websites and how they can be used in marketing. The course then focuses on ten of the most popular social media and social networking sites. These include sites that the students will be familiar with such as Facebook and Twitter and also sites such as MeetUp, Ning and Second Life that are not as well known. Assignments are included for each of these sites to allow the students to get practical experience in using the sites and the various tools and applications that are available.
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Please contact us for more details about how to apply for our distance learning online courses.
Existing students can login here.
Marketing Courses, Temple Court, Temple Road, Blackrock, Co. Dublin. Tel:(01) 283 45 79 Fax: (01) 283 45 75
