Postgraduate Diploma in Internet Marketing & Social Media (PG Dip Internet Mkt. & Social Media)with Online PR, Google Adwords, SEO and E-Commerce modules and Arranged Work Experience. (6 months)
Course Specifics
For how long does the course run?
Tuition
is given Monday to Friday 10am to 4pm, for 10 weeks with the
practical work experience phase of the course lasting approximately 10 weeks.
What is the course fee?
€3,850 to include tuition and in-company monitoring. There is an additional
charge of €190 to cover examination costs.
Where is the course held?
Courses are held in Dublin City Centre near to bus, Luas and DART lines and all major
transport facilities.
When does the course start?
Starts on the October 2011 until April 2012. The
arranged work experience is completed during this time.
How many students are on each course?
Max. 35 in each class
How many hours outside of class will I need to study?
This depends on each individual. There is no ‘homework’ as such other than preparing
project presentations.
Is this a fully comprehensive and fully inclusive
course?
Yes. This Practical Course is designed to enable participants to develop the skills
to 'Manage their Marketing Challenges Digitally'. It offers
practical and specific case study based modules that can be applied in real
world situations.
Will this course provide me with the skills to take on
and create my own website?
Yes. The course project is aimed at providing you with the confidence and ability to
take on and create your own website. The course guides you through the all of
the stages of building an optimal site to enable successful search engine
marketing and producing a search engine friendly website.
Will this course help me get into the industry and
build a network of contacts?
Yes. As the course is accredited by the industry and all our trainers are themselves
industry professionals, this provides you with direct access and resources within
the industry.
Will I have contact with industry professionals from
specialised areas?
Yes.
While all our trainers are Industry Professionals with many years experience,
we also have a number of guest speakers from specific areas to speak on the course.
Am I required to purchase any materials or books for
this course?
No. The course includes comprehensive notes, a course CD Rom as well as a student
area of the website from which notes and documents can be downloaded.
Application Process
How do I apply for a course / what is the application
process?
Application for this course is one of consultation. We simply ask you to contact us on
(01) 2834579 or e-mail us at info@marketingcourses.ie and
ask to be booked in for a Consultation; we will then arrange a time convenient
for you.
Do I need any previous experience or qualifications to
join this course?
Yes, you need to have a primary degree in any discipline; or be a mature student
with industry experience or qualifications. In order to join, you are requested
to complete a Consultation to assess if the course is right for you.
Do I need to send you anything?
You are requested to bring a copy of your CV with you to the consultation.
When are the consultations held?
Telephone consultations take place all day on Wednesday and face to face consultations on
Wednesday evenings in Buswells Hotel, in the city centre.
What do the consultations entail?
The consultation is a chance for you to speak with a Marketing Courses
representative, for them to run through the course structure and content with
you and answer any questions you may have. The consultation should last between
10 to 15 minutes and no preparation is required.
Following a Consultation, how long must I wait to find
out whether I will be accepted on the course?
If you are successful at consultation, you will receive an offer letter from
Marketing Courses within a week of consultation, giving you instructions on
how to proceed.
When is the deadline to apply for a course?
As our courses are filled on a first-come-first-serve basis, there is no deadline by
which one must apply however as the courses fill up quickly, we do recommend
attending a Consultation as early as possible in order to secure your place on
that course and to avoid disappointment.
Course Assessment & Accreditation
Is this course accredited?
Yes. This course is accredited by the Association of Advertisers in Ireland (AAI).
Is it internationally recognised?
Yes. It is both industry accredited and recognised internationally.
How are we assessed?
Through a final written exam and your group project presentations.
How are the diplomas awarded in terms of grades?
Successful candidates qualify for the Postgraduate Diploma in Internet Marketing &
Social Media (Dip. Internet Mkt. & Social Media). The Diploma is awarded at
Distinction, Credit or Pass level.
Method of Training
Method of Training/ How do we differ from others?
The method we use is one of Practical Skills. A combination of Case Studies, Interactive
Group Sessions, Presentations, and Questions and Answers, allows participants to gain invaluable experience of
working from briefs, in real-life situations which will prepare them for their
future in the industry.
Who delivers the training/ classes?
Marketing Courses maintains a panel of qualified and motivated Industry Professionals,
who work as a team of trainers monitoring each student’s progress.
Who is the course aimed at/ will it suit my needs?
Graduates or mature students who are interested in a career in Internet Marketing & Online
PR.
Placements
What type of Career Opportunities can I expect?
Career opportunities in Internet Marketing & Social Media are rapidly increasing. In
some cases Internet Marketing & Advertising may be a main job
responsibility while other responsibilities may also be held in areas such as
regular marketing, advertising, sales promotion etc. In other cases Internet Marketing,
PR or Advertising may be a secondary responsibility. The course takes these
possibilities into consideration.
Where have past pupils been placed (e.g. Companies)?
Past Postgraduate students have been placed in companies such as: Ogilvy One; Mc
Connell; Cawley Nea; MCD; BskyB; Mediavest; Channel 6; TV3; TMP; Pigsback;
Pierce Media; DMA; Owens DDB; Today FM; O2; Independent Newspapers; Bloom;
Ocean; Mindshare; Medialink; FM104; Initiative etc.
Is the work experience paid?
The payment of work experience is up to the discretion of the employer. In many
cases a minimum salary is provided, however employers are not obliged to do so.
The work experience should be viewed as an excellent opportunity to get a foot
in the door to the industry.
Have many past students obtained jobs from the work
placements?
Roughly 98% of all students obtain jobs from their placements however, this is not
guaranteed.
Why would you recommend me to do this course above any
other?
Marketing Courses is part of an established group of companies training over 3,000 people
each year benefiting from over 25 years experience in the training arena.
The
approach we use is one of practical skills based training, delivered by people
from the industry for the industry. Our courses are recognised internationally
and accredited by the industry.
The comprehensive course you are embarking upon is the only one of its kind which
provides you with the skills you need to work in the industry and with eight
weeks work experience. Over 98% of course participants in the past year have
remained in full time employment following this work experience. The course is
written by industry professionals; the trainers are active consultants in the
industry and have a wealth of industry experience. The institutional
recognition of the course is also a major factor.
