Diploma in Internet Marketing & Online Public Relations (Dip Internet Mkt. & Online PR.)with Google Adwords, SEO, Social Network Marketing and E-Commerce modules
Course Specifics
For how long does
the course run?
10 weeks, 2 evenings a week from 6.30pm - 9.00pm
What is the course fee?
€1395
Where is the course
held?
The course is held
in The Capel Building, Mary’s Abbey, Dublin 1.
How many students
are on each course?
Max. 35 in each class
How many hours
outside of class will I need to study?
This depends on
each individual. There is no ‘homework’ as such other than preparing a project
presentation.
Is this a fully
comprehensive and fully inclusive course?
Yes. This Practical Course is designed to enable participants to develop the skills to manage
their Marketing Challenges Digitally. It offers practical and specific case
study based modules that can be applied in real world situations.
Will this course
provide me with the skills to take on and create my own website?
Yes. The
course project is aimed at providing you with the confidence and ability
optimise your own website. The course guides you through the all of the stages
of building an optimal site to enable successful search engine marketing and
producing a search engine friendly website.
Will this course
help me get into the industry and build a network of contacts?
Yes. As the course
is accredited by the industry and all our trainers are themselves industry
professionals, this provides you with direct access and resources within the
industry.
Will I have contact
with industry professionals from specialised areas?
Yes. While all our
trainers are Industry Professionals with many years experience, we also have a number of
guest speakers from specific areas to speak on the course.
Am I required to
purchase any materials or books for this course?
No. The course includes comprehensive notes, a course
CD Rom as well as a student area of the website from which note and documents
can be downloaded.
Application Process
How do I apply for
a course / what is the application process?
The application
procedure for the course is one of consultation. We simply
ask you to contact us on (01) 283 4579 or e-mail us at info@marketingcourses.ie
and ask to be booked in for a consultation; we will then arrange a time
convenient for you.
Do I need any
previous experience or qualifications to join this course?
We do not request
any previous experience or qualifications. In order to join, you are requested
to complete a consultation to assess if the course is right for you.
Do I need to send
you anything?
You are requested
to bring a copy of your CV with you to consultation.
When are the consultations
held?
Telephone consultations
take place all day on Wednesdays AND face to face consultations on Wednesday
evenings in Buswells Hotel, in the city centre.
What do the consultations
entail?
The consultation is
a chance for you to speak with a Fitzwilliam Institute representative, for them
to run through the course structure and content with you and answer any
questions you may have. The consultation should last between 10 to 15 minutes
and no preparation is required.
Following a
consultation, how long must I wait to find out whether I will be accepted on
the course?
If you are
successful at consultation, you will receive an offer letter from Fitzwilliam
Institute within a week of consultation, giving you instructions on how to
proceed.
When is the
deadline to apply for a course?
As our courses are filled on a
first-come-first-serve basis, there is no deadline by which one must apply
however as the courses fill up quickly, we do recommend attending a
consultation as early as possible in order to secure your place on that course
and to avoid disappointment.
Course Assessment & Accreditation
Is this course accredited?
Yes. This course is
accredited by the Association of Advertisers in Ireland (AAI).
Is it
internationally recognised?
Yes. It is both
industry accredited and recognised internationally.
How are we assessed?
Through a final written exam and your
project presentation.
How are the
diplomas awarded in terms of grades?
Successful candidates qualify for the Diploma in Internet Marketing & Online PR(Dip. Internet
Mkt. and Online PR.) The Diploma is awarded at Distinction, Credit
or Pass level.
Method of Training
Method of Training/
How do we differ from others?
The method we use
is one of Practical Skills. A combination of Case studies, interactive group
sessions, presentations, and Questions and Answers, allows participants to gain
invaluable experience of working from briefs, in real-life situations which
will prepare them for their future in the industry.
Who delivers the
training/ classes?
The Marketing Courses maintains a panel of qualified and motivated industry professionals,
who work as a team of trainers monitoring each student’s progress.
Who is the course
aimed at/ will it suit my needs?
Anyone working in
the general business sector in a senior or support role which is likely to
require Marketing Skills. The course would also benefit anyone who plans to
pursue a career in Internet Marketing and Online PR.
How quickly can I
obtain my Diploma?
On successful
completion of this course, a Diploma will be issued by the Association of
Advertisers in Ireland (AAI) and awarded to you at graduation.
Why would you
recommend me to do this course above any other?
Marketing Courses are part of an established group of companies training over 3,000 people
each year benefiting from over 25 years experience in the training arena.
The approach we use
is one of practical skills based training, delivered by people from the
industry for the industry. Our courses are recognised internationally and
accredited by the industry.
The course you are
embarking upon was written by industry professional; the subject experts also
have a wealth of industry experience. The Institutional recognition of the
course is a major factor also.
